About Us

Jo Waterhouse


Hello I'm Jo! Welcome to Hadley Paper Goods. At Hadley we create unique eco-friendly greeting cards and other paper products such gift wrap and our signature Sketch/Notebooks.

Hadley products are designed with love and care and are beautifully printed; the colours are vibrant and the detail exquisite. All Hadley designs start life as an original artwork: a collage, drawing or print. Our cards are designed to look so good on a shelf or mantelpiece that they’ll be kept up there long after the occasion has passed!

Our products are made from recycled materials, are 100% recyclable, including the packaging, and are made in the UK.

About Jo

I come from a long line of artists and have been drawing, painting and creating for as long as I can remember. I have always been particularly fascinated by pattern and design. Before I started Hadley, I was an antique dealer in London. The shapes, colours and textures of the pieces I sourced were a constant source of inspiration for my artwork.

When I became a mother, I wanted a job that fitted flexibly around being present with my children as much as possible. I decided it was time to stop selling beautiful things that other people had made, and start selling beautiful things that I had made! I have a lot of fun in the studio. Sometimes designs are hand-painted or printed from a block, pieces might be snipped out of old books or magazines. I often use antique paper in my collaging, a homage to my early career.

I still create every Hadley design from scratch myself but I now have a wonderful team who run other aspects of the business. I feel privileged to have built and grown an enterprise that is run entirely by women who are also mothers. We all work flexibly around family life and have a great time doing it. Design and creativity drives us at Hadley Headquarters and makes us extremely happy! We think that happiness shines through in our products, I hope you will agree.

Jo creating in the workshop


If you are interested in becoming a stockist for our products, we would love to hear from you! Please visit our Wholesale site here.

Some of our best selling products