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About us

Fun, artistic products to bring a little joy to your everyday. 

We are a small artist-led studio based in Devon. 

We create joyful greeting cards, stationery, gift wrap and homeware. Inspired by nature, antique finds and the wonderfully curious details of everyday life. Jo, our Founder, creates every design from an original drawing, collage or print.

We’re a close-knit happy team, making considered products with care and joy. We manufacture our products thoughtfully in as eco-friendly a way as possible. And they are all processed, picked and packed by the hardworking team in our UK warehouse. 

In a world that moves faster every day, we stand for the human touch, for artwork you can hold, and the small rituals that connect us.

Our team

Jo, Founder & Artist

Jua, Design

Anna, Sales

Nadia, Merchandising and Fulfilment

Anet, Warehouse

Charlie, Marketing

Emma, Operations & Sustainability

A woman in a white ruffled blouse and green skirt holds two oversized vintage-style scissors with gold and dark brown handles in a sunlit room. She is Jo Waterhouse, founder and artist at Hadley

How Hadley came to be

Hello I'm Jo, the Founder and artist behind Hadley... Welcome!

I come from a long line of artists and have been drawing, painting and creating for as long as I can remember. Before I started Hadley, I was an antique dealer in London. The shapes, colours and quality of the pieces I sourced were a constant source of inspiration for my artwork.

When I became a mother, I wanted a job that fitted flexibly around being present with my children as much as possible. I decided it was time to stop selling beautiful things that other people had made, and start selling beautiful things that I had made! I worked hard from my spare room while my children slept.

I have a lot of fun in the studio. Sometimes designs are hand-painted or printed from a block, pieces might be snipped out of old books or magazines. I often use antique paper in my collaging, a homage to my early career.

I still create every Hadley design from scratch myself but I now have a wonderful team who run other aspects of the business. I feel privileged to have built and grown an enterprise that is run by an incredibly diverse and hardworking team. We all work flexibly respecting family life and have a great time doing it.

Design and creativity drives us at Hadley and makes us extremely happy! We think that happiness shines through in our products.